Emily Ketchen
Chief Marketing Officer and Vice President for the Intelligent Devices Group (IDG) and International Sales Organization (ISO) at Lenovo
Emily believes that nature has the power to change people - to challenge us physically and mentally and come out of those experiences more resilient. At 16, Emily took her own Outward Bound based course, which changed her outlook on life.
The idea of the course was monumentally scary for her at the time because she felt like she would be the slow one, and she felt like an outcast in her school. During the course, Emily found she was able to keep up, and that she was strong. She did her part. But the group still didn’t accept her. On the final night, her instructor gave her the encouragement to face them and call her group in. She asked them about their experience with her versus the stories they were believing. Each student had to reckon with their assumptions, and they were able to see they were wrong about her, she had done her part. And then something amazing happened - each student apologized to Emily. This encounter changed the trajectory of her life - she realized the power of truth.
“The magical piece of an Outward Bound course is that you assume that it’s only a physical experience, and for me it was about how to deal with people you're stuck with. For the other kids too, because they became much more empathetic and inclined to not judge a book by its cover.”
In her career, she leads a global team that develops and drives marketing campaigns, oversees brand marketing, customer insights and creative direction across all business segments in IDG. She resides in San Francisco with her husband and their two children.